Hosting a successful automotive training event, expo or tradeshow requires careful planning and attention to detail. Here are a few steps to help to hold a successful event:
Identify your target audience and the goals of the event. This will help you determine the content, format, and logistics of the event. Do you want automotive technicians that are interested in advanced diagnostics? Or maybe you want to hold an event centered on running a successful shop and managing your techs.
Choose a suitable venue that can accommodate your target audience and the activities you have planned. Consider factors such as location, accessibility, and amenities when selecting a venue. Will there be enough bathrooms, nearby restaurants and hotels? Will you need to have a vehicle for the speaker to use in the class and will it need to be running?
Does the venue have an adequate HVAC system and enough restrooms for the number of attendees you expect to have? Spring for better seating or cushioned chairs. You want everyone to be comfortable and enjoy being at the venue.
Develop a detailed event plan that includes a schedule, a list of speakers and trainers, and a list of exhibitors. Consider providing networking opportunities and social events to encourage attendees to engage with each other and the exhibitors.
Promote the event through various channels, such as social media, email marketing, and industry portals. Offer early bird discounts and other incentives to attract attendees and exhibitors.